ITB Berlin 2019 was a success for Albanian pavilion confirmed by most visitors as one of most interesting destination to discover.
This year Albanian pavilion at ITB was an affirmation of Albania as one of new destinations to discover in Europe. NTA had invested a lot of efforts in the presentation of the countries most compelling and unique attractions combined with traditional values, hospitality and culinary values. SIPPO supported NTA in improving the processes of organization, organization of a preparation workshop for co-exhibiting tour operators aiming to improve the promotional impact and return on this investment. Important meetings were organized at Albanian pavilion between SIPPO board members Andreas Zgraggen and Walter Kunz and Kornelia Ferizaj, Director of National Tourism Agency, to exchange ideas and insights on developing sustainable tourism in Albania as the sector is increasing fast and more focus must be given to responsible tourism development and practices.