A reliable platform of sustainable business opportunities and market info.
The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO), within the framework of its economic development cooperation. As of 2017, SIPPO is implemented by Swisscontact, a business-oriented Swiss foundation for international cooperation and development.
We work directly with Business Support Organisations (BSOs), including promotion boards and sector-wide associations, to support the expansion and quality of their export promotion services to their members and clients. Through the BSOs, export-ready companies gain access to customised export services such as market intelligence, capacity-building, networking and matchmaking.
SIPPO connects relevant export sectors from eleven partner countries with reliable importers in Switzerland, the rest of Europe and other important target markets.
In Peru, democratic stability and sustained economic growth during the last decade have also helped increase the export of non-traditional products. Its strategic geographic location in South America and its climate favours its positioning as a hub and its potential for international markets.
This setting is also considered conducive to focusing in decentralising and formalising the economy; these matters are now prioritized in the country’s current agenda.
SIPPO has a longstanding experience in promoting the export of Peruvian products to the European market, and is expecting to work hand in hand with the BSOs in order to facilitate innovative quality services, as well as to promote the effective articulation among the BSOs, aimed at boosting exports and strengthening relations in the public-private context. Based on this experience, SIPPO has vast knowledge and good networking in the export sector.
SIPPO integrates an effective platform for international trade.
SIPPO seeks to stimulate exports by providing specialised services through promotion exporting institutions – BSOs. We are focused on promoting the exports offer according to international standards and within the framework of sustainable development.
SIPPO Perú, a committed team for the success of your exports
Our team contributes actively to fostering processed food and technical wood exports based on their experience in management and commercial promotion in Peruvian and international organisations. Furthermore, our experts contribute to strengthening sustainable tourism, and promoting the sector with their knowledge and capabilities. This experience makes SIPPO Peru a trusted ally for boosting exports worldwide.
Peru has a solid industry for supplying international markets. SIPPO assists companies in the agro-industrial processed food and technical wood (second transformation process) sectors, and helps to strengthen the marketing of sustainable tourism.
Pictures © Manchamanteles (Ajies), GIZ Proambiente Ucayali (Madera), Alfonso Zavala (Reserva Nacional Pacaya Samiria)
Peru has vast export capacity of agro-industrial processed food. The food industry in Peru has steadily increased in the last years, showing differentiation and positioning itself in the international markets due to the varied offer of Peruvian original food products of high nutritional contribution. Peru has companies ready for export, meeting the international standards, with high quality levels, safety and traceability, as well as sustainability certifications.
Peru has a variety of tropical wood species (hard) that allow products that cater to different needs, applications and uses of international customers. Peru’s potential contributes to a diversified offer based on international demand, focused on the legal wood promotion in the second transformation, with traceability systems, certifications, awards and forest plantations, as well as international standards required by the market.
The sustainable tourism sector is essential for development in Peru. SIPPO is seeking to be a strategic partner of the sector in order to reach out to different tourist segments that look for the Peruvian cultural, environmental and social diversity. We facilitate the promotion of this tourism offer with a cross-sectoral approach of the sustainability present in various market segments, thus creating economic growth and population welfare, and highlighting the tourist attractions of Peru at international level.
SIPPO is currently identifying future partner BSOs to cooperate in the relevant export sectors. We foster sophisticated services for export-ready companies.
Together with the UN body of the International Trade Center ITC (www.intracen.org), export promotion boards and sector associations are assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs’ export promotion services, organisational structures, quality management and performance management, as well as export and sector strategies.
In the upcoming months, our partner BSOs will be published here.
The National Chamber of Commerce, Production, Tourism and Services - PERUCAMARAS is a non-profit association, with national and international presence. It is the guild that brings together associations and chambers representing all sectors of economic activity. PERUCAMARAS's mission is to communicate the interests of its members, facilitate their connection to business opportunities, as well as provide specialized services and technical assistance within a concept of productive decentralization. All this oriented to boost the competitiveness of all the companies of the country, directing them towards an effective decentralization and national integration, in a globalized environment that generates an export culture.
ADEX was founded in 1973 with the purpose of representing and offering services to its associates: exporters and companies involved in services related to trade. It associates large, medium and small companies, with a total of approximately 1,000 members (out of a total of 6,000 exporters in Peru) representing 60% of the annual export value, its services have been designed to cover all aspects of foreign trade management within an exporting company.
Comisión de Promoción del Perú para la Exportación y el Turismo (PROMPERÚ), is a government agency connecting both, public and private initiatives. PROMPERÚ’s mission is to promote a competitive and diversified offer of products and services with the highest quality standards suitable for the international markets. PROMPERÚ carries out a wide range of activities related to trade and tourism promotion, focussing on those linked with the expansion of businesses in foreign markets, to generate job opportunities and to spread the image of Peru as an exporting country and an attractive tourist destination.
The Ministry of Foreign Trade and Tourism (Mincetur), within the framework of the National Strategic Exporter Plan PENX 2025, carried out the presentation of the progress results until 2018, showing positive figures among which are 1,250 companies that managed to venture into exports to the foreign markets thanks to the support of the Export Route System promoted by Mincetur and Promperu (Exports Promotion Board).
The Salon International de l’Alimentation (SIAL) food fair, which took place at Paris Nord Villepinte from 21 to 25 October 2018, delivered on being the food event of the year and meeting place for the entire industry with more than 7200 exhibitors from 119 countries, attracting 300.000 stakeholders to the fair. SIPPO supported country pavilions of Indonesia, Peru, South Africa, and Tunisia, who delivered a strong performance contributing to this year’s innovations.
The Minister of Foreign Trade and Tourism, Rogers Valencia, announced today that, between January and June of 2018, Peruvian agro-exports to the European Union (EU) amounted to US $ 1 093 million, registering a growth of 24% in relation to the same period of the previous year. The minister stressed that this is the highest historical semester since the entry into force of the Free Trade Agreement with the EU, in March 2013.
On August 16 and 17, the Market Intelligence for Exports training workshop organized by SIPPO was held in order to benefit the Regional Chambers of Foreign Trade associated with PERUCAMARAS. The workshop was attended by 25 regional chambers of Aguas Verdes, Amazonas - Yurimaguas, Ayacucho, Bagua, Cajamarca, Cañete, Casma, Chincha, Chugur - Cajamarca, Cusco, Ica, Jaen, La Libertad, Lambayeque, Loreto, Madre de Dios, Paita, Pasco, Pisco, Piura, Puno, Tacna, Tarapoto, Tocache, Ucayali.
The World of Coffee Amsterdam fair organized by the Specialty Coffee Association was attended by international buyers from all over the world.
The event has more than doubled in size in the last five years, growing to reach more than 6,800 visitors and 240 exhibitors in the last 5 years.
The Peru's Commercial Offices Abroad - OCEX Rotterdam and Lima Chamber of Commerce - CCL had an outstanding participation in SIAL. Based on the coordination of The Exports Promotion Board of Peru (PROMPERU) and The Swiss Import Promotion Programme - SIPPO to support the capacity building in trade fairs of Europe, the institutions participated at PLMA – Private Label Amsterdam.
In a public ceremony, the Swiss Import Promotion Programme (SIPPO), Swisscontact as operator and PeruCamaras signed the Memorandum of Understanding for 2018-2020 period.
Peru will be the guest of honor in the next edition of Biofach, the most important fair for organic products in the world, which will take place February 13-16, 2019 in Nuremberg, Germany.
Peru participated in this fair in Switzerland for the first time, in order to find new markets for Peruvian products. European professionals and consumers in the sector of hotels, restaurants, and catering, showed great interest in Peru. The official ceremony of the "Day dedicated to Peru" counted with the attendance of the main Peruvian authorities.
The Swiss love coffee. In fact, the descendants of William Tell are, after the Germans and Norwegians, those who consume the most coffee in the world.
Peru's Foreign Trade and Tourism Ministry "Support Programme for Internationalisation" of Peruvian Enterprises (PAI) operated by Swisscontact and Adex, has awarded SOL 593,600 to the first Peruvian SMEs aiming to boost their exports with international markets such as France, Chile, the United States and Mexico.
The International Seminar: Traceability as a Tool for Responsible Timber Management and Trade, organised by the Ministry of Agriculture and Irrigation, through the National Forestry and Wildlife Service (SERFOR) took place in Lima, on the 5th and 6th of October, with the participation of entrepreneurs and experts from six different countries.
Since 25 September 2017 every SIPPO country office has its own Website.
In collaboration with its partners, SIPPO organises appropriate events to successfully connect importers and exporters.
SIPPO contributes and transfers knowledge to the promotion organisations in the country to find commercial opportunities and increase exports.
SIPPO promotes study tours, business meetings (B2B) among the customers and suppliers considering traditional and virtual methods such as ecommerce and online meetings, participation in international trade fairs and workshops, always thinking in an efficient manner to gain impact and results in exports, and strengthening the capabilities and knowledge of the promotion organisations in Peru.
Check this section regularly and register for tailor-made matchmaking and networking activities.