Working together for success by highlighting “Made in Albania sportswear” at ISPO Munich 2023

Five Albanian exporters were present at the leading sports trade fair ISPO Munich 2023. This was made possible by the Albanian Investment Development Agency (AIDA) and Proeksport, and with substantial support from the Swiss Import Promotion Programme (SIPPO) Albania.

Albania at the ISPO 2023 in Munich, the largest fair for sportswear

This collaboration not only showcased Albania's apparel sector, but also marked a significant step in the integration of Albanian exports into global trade networks in this sector. In this sense ISPO Munich 2023 was more than a trade fair; it became a gateway to international markets, fostering invaluable B2B connections and setting the stage for future collaborations.

Contribution of SIPPO Albania
SIPPO Albania supported the BSOs in the organisation and preparation of staff and exhibiting companies, helping them to gain new experience in exploring market trends and seizing market opportunities for “Made in Albania” sportswear products and services.

The companies benefited from tailor-made workshops focusing on market information and networking, improving the presentation of the Albanian apparel manufacturing sector and synchronising with product-level promotion. Many B2B meetings and exchanges with potential buyers and partner organisations were held as a starting point for promising collaborations, and the follow-up will continue to maximise the impact of this event.

This was a great effort by all participants, and SIPPO remains very committed to Albania's value-added textile sector in the current difficult economic situation.

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